3 Body Problem is a series where aliens make contact with humans.
The first encounter happens through their frightening message: you are bugs.
The first encounter happens through their frightening message: you are bugs.
We delivered this message into reality as well.
Hacking the biggest Italian stations was enough to bring the same fear
from the series into the real world.
Hacking the biggest Italian stations was enough to bring the same fear
from the series into the real world.
A campaign localized in two stations that became huge all over Italy.
A campaign localized in two stations that became huge all over Italy.
For those who are more self-ironic, it has become
a meme that has invaded social media.
a meme that has invaded social media.
And to make up for scaring people, we opened a support center to help them recover after the view of 3 Body Problem.
🪲 THANKS 🪲
Creative Agency: DUDE: Milano
Chief Creative Officers & Partners: Livio Basoli, Lorenzo Picchiotti
Group Creative Directors: Selmi Bali Barissever, Chiara Monticelli
Senior Art Director: Chiara Marino
Senior Copywriter: Simone Maltagliati
Junior Art Director: Alberto Baesso
Junior Copywriter: Gaia Lascala
Chief Creative Officers & Partners: Livio Basoli, Lorenzo Picchiotti
Group Creative Directors: Selmi Bali Barissever, Chiara Monticelli
Senior Art Director: Chiara Marino
Senior Copywriter: Simone Maltagliati
Junior Art Director: Alberto Baesso
Junior Copywriter: Gaia Lascala
Client Director: Elena Panza
Senior Account Manager: Elena Castejon
Account Executive: Greta Giulia Baldi
Senior Account Manager: Elena Castejon
Account Executive: Greta Giulia Baldi
Integrated Production Director: Matteo Pecorari
Producer: Irene Taverna
Junior Producer & Video Maker: Luca Murru
Producer: Irene Taverna
Junior Producer & Video Maker: Luca Murru
Director: Francesco Coppola
Head of Physical Production: Simone Raddi
Production Coordinator: Francesca Di Donna
Production Coordinator: Francesca Di Donna
Post Production Director: Seba Morando
Editing Supervisor: Federica Ruggeri
Senior Film Editor: Niccolò Gobbi
Post Producer: Miriam Ottina
Junior Post producer: Silvia Brigoli
Motion Designer: Gabriele Frigimelica
Junior Motion Designer: Federico Catania
Editing Supervisor: Federica Ruggeri
Senior Film Editor: Niccolò Gobbi
Post Producer: Miriam Ottina
Junior Post producer: Silvia Brigoli
Motion Designer: Gabriele Frigimelica
Junior Motion Designer: Federico Catania
Chief Strategy and Innovation Officer: Lorenzo Foffani
Strategy Supervisor: Michelangelo Ferracane
Head of Content: Ludovica D'Aquino
Junior Social Media Manager: Andrès Pineda
Strategy Supervisor: Michelangelo Ferracane
Head of Content: Ludovica D'Aquino
Junior Social Media Manager: Andrès Pineda
Chief Technology Officer: Mirko Mantellato
Junior Creative Technologist: John Tolentino
